We believe in service that serves everyone—customers get fast, personalized support, teams get time back, and businesses grow. This is why we built ada.
CEODavid and I started Ada in 2016 with a simple question: why do businesses talk to their customers less the bigger they get? We decided to find out firsthand. We worked as customer service agents for seven different teams from a scrappy office on Toronto’s east side, determined to become their best employees. Again and again, we ran into the same dilemma: businesses can maintain high-quality service or control costs, not both.
We founded Ada to eliminate this tradeoff.
From day one, we’ve been AI-native, building our software entirely around AI models—not seats for human users. Our vision is an AI “employee” that’s always on, always improving, and always getting you closer to your customers as you grow.
The future we’re building is one where your AI is so capable that your customers genuinely prefer it, your support team transforms from a cost center into a growth engine, and you speak to your customers more—not less—at scale.
For nearly a decade, we’ve been at the forefront of applying AI to transform customer service. Now, it’s time to bring our breakthrough approach to every business that refuses to compromise genuine connection for mere containment. If our vision strikes a chord with you. Together, we’ll create a new standard of customer service for billions around the world.
We’re designing customer service that finally respects everyone’s most precious asset: time.
With ada effortlessly automating 83% of customer conversations—and counting—you can give more time for…
